This book explores WWF''s approach toward engagement in the Circumpolar North and reasons why it is relatively well-received by key northern audiences. It argues that the foundation of WWF''s success is based on four inter-related strategic pillars: legacy, networks, scientific research and communication style.
This book explores WWF’s approach toward engagement in the Circumpolar North and reasons why it is relatively well-received by key northern audiences. It argues that the foundation of WWF’s success is based on four inter-related strategic pillars: legacy, networks, scientific research and communication style. -- .
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