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We Are All Weird : The Rise of Tribes and the End of Normal

By: Seth Godin (Author)

21 in stock

Ksh 3,500.00

Format: Paperback or Softback

ISBN-10: 0241209013

ISBN-13: 9780241209011

Publisher: Penguin Books Ltd

Imprint: Penguin Books Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 24th, 2015

Publication Status: Active

Product extent: 112 Pages

Weight: 78.00 grams

Dimensions (height x width x thickness): 13.00 x 17.80 x 0.80 cms

Product Classification / Subject(s): Sales & marketing

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Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.

We Are All Weird is Seth Godin''s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We''re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.

In this book, Seth Godin shows you how.

''Read this book slowly and read it again, for the lessons are rich and wise''
Jacqueline Novogratz, founder, Acumen


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