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Visionary Pricing : Reflections and Advances in Honor of Dan Nimer

By: (Edited by) Gerald E. Smith , (Series editor) Arch G. Woodside

Extended Catalogue

Ksh 17,800.00

Format: Hardback or Cased Book

ISBN-10: 1780529961

ISBN-13: 9781780529967

Series: Advances in Business Marketing and Purchasing

Publisher: Emerald Publishing Limited

Imprint: Emerald Group Publishing Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 29th, 2012

Print length: 392 Pages

Weight: 690 grams

Dimensions (height x width x thickness): 23.00 x 15.80 x 3.50 cms

Product Classification: Purchasing & supply management

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Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.

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