Millions compete for exposure on Google but 99% of them fail to get results. Search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.
Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. This new edition covers recent revolutionary changes in paid search, mobile search, and "search extensions" you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
Millions compete for exposure on Google but 99% of them fail to get results.
As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.
Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.
Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
Get Ultimate Guide to Pay-Per-Click Advertising by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Entrepreneur Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment
