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Tweets from the Campaign Trail : Researching Candidates’ Use of Twitter During the European Parliamentary Elections (Bonner Beitraege zur Medienwissenschaft)

By: Alex Frame (Edited by) , Arnaud Mercier (Edited by) , Caja Thimm (Edited by) , Gilles Brachotte (Edited by) , Gilles Brachotte (Series editor)

Out of stock

Ksh 14,100.00

Format: Hardback or Cased Book

ISBN-10: 3631670095

ISBN-13: 9783631670095

Collection / Series: Bonner Beitraege zur Medienwissenschaft

Collection Type: Publisher collection

Edition statement: New

Publisher: Peter Lang AG

Imprint: Peter Lang AG

Country of Manufacture: DE

Country of Publication: GB

Publication Date: Dec 7th, 2016

Publication Status: Active

Product extent: 274 Pages

Weight: 444.00 grams

Dimensions (height x width x thickness): 16.40 x 21.50 x 2.10 cms

Product Classification / Subject(s): Political campaigning & advertising

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Twitter was extensively used during the 2014 European Parliamentary elections. This volume analyses campaign-related microblogging activity in six countries, providing insights into communication styles and strategies observed in different languages and outlining methodological solutions for collecting and analysing political tweets.

Hailed by many as a game-changer in political communication, Twitter has made its way into election campaigns all around the world. The European Parliamentary elections, taking place simultaneously in 28 countries, give us a unique comparative vision of the way the tool is used by candidates in different national contexts. This volume is the fruit of a research project bringing together scholars from 6 countries, specialised in communication science, media studies, linguistics and computer science. It seeks to characterise the way Twitter was used during the 2014 European election campaign, providing insights into communication styles and strategies observed in different languages and outlining methodological solutions for collecting and analysing political tweets in an electoral context.


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