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Theories of Communication : A Short Introduction

By: (Author) Armand Mattelart , (Author) Michele Mattelart

Manufacture on Demand

Ksh 10,900.00

Format: Paperback or Softback

ISBN-10: 0761956476

ISBN-13: 9780761956471

Publisher: SAGE Publications Inc

Imprint: SAGE Publications Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 16th, 1998

Print length: 192 Pages

Weight: 244 grams

Dimensions (height x width x thickness): 20.40 x 12.30 x 1.30 cms

Product Classification: Information theory

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This introduction to communication theory offers an historical account of the development of all major theoretical approaches by summing up the range of existing theories, and explaining how and why the diverse currents of thought emerged.
This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies.

The book summarizes clearly and methodically the range of existing theories; explains how and why the diverse currents and schools of thought emerged; and contextualizes all the major approaches, including those of cultural studies and political economy, in their historical, social and intellectual setting.

Theories of Communication is an essential text for all students of media, communication and cultural studies. It will also be welcomed by anyone seeking to understand the changes that have accompanied the rise of the so-called `information society′.

Get Theories of Communication by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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