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The Superpromoter : The Power of Enthusiasm - 1st ed. 2011

By: (Author) R. Vogelaar

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Ksh 8,100.00

Format: Paperback or Softback

ISBN-10: 1349330175

ISBN-13: 9781349330171

Edition: 1st ed. 2011

Publisher: Palgrave Macmillan

Imprint: Palgrave Macmillan

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 1st, 2011

Print length: 222 Pages

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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

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