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The Sports Event Management and Marketing Playbook (The Wiley Event Management Series)

By: Frank Supovitz (Author) , Robert Goldwater (Author) , Joe Goldblatt (Series editor)

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Ksh 19,700.00

Format: Hardback or Cased Book

ISBN-10: 1118244117

ISBN-13: 9781118244111

Collection / Series: The Wiley Event Management Series

Collection Type: Publisher collection

Edition Number: 2

Publisher: John Wiley & Sons Inc

Imprint: John Wiley & Sons Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Mar 7th, 2014

Publication Status: Active

Product extent: 512 Pages

Weight: 950.00 grams

Dimensions (height x width x thickness): 20.00 x 24.20 x 2.40 cms

Product Classification / Subject(s): Sporting events & management

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As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

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