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The Soap Opera Paradigm : Television Programming and Corporate Priorities

By: James H. Wittebols (Author)

Extended Catalogue

Ksh 10,450.00

Format: Paperback or Softback

ISBN-10: 0742520021

ISBN-13: 9780742520028

Publisher: Bloomsbury Publishing Plc

Imprint: Rowman & Littlefield Publishers

Country of Manufacture: US

Country of Publication: GB

Publication Date: Sep 1st, 2004

Publication Status: Active

Product extent: 240 Pages

Weight: 318.00 grams

Dimensions (height x width x thickness): 22.80 x 15.20 x 1.30 cms

Product Classification / Subject(s): Radio & television industry

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The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming.
The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes.

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