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The SAGE Handbook of Media Studies

By: McQuail DipPSA PhD MA Denis (Edited by) , Ellen A. Wartella (Edited by) , John D. H. Downing (Edited by) , Philip Schlesinger (Edited by)

Manufacture on Demand

Ksh 39,250.00

Format: Hardback or Cased Book

ISBN-10: 0761921699

ISBN-13: 9780761921691

Publisher: SAGE Publications Inc

Imprint: SAGE Publications Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 19th, 2004

Publication Status: Active

Product extent: 640 Pages

Weight: 1260.00 grams

Dimensions (height x width x thickness): 25.90 x 17.80 x 3.80 cms

Product Classification / Subject(s): Media studies
Media, information & communication industries

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The SAGE Handbook of Media Studies provides a state-of-the-art overview of media research and examines the theories, practices, and future of media studies. The Editors have brought together a variety of U.S. and international contributors to provide a universal viewpoint of the increasingly diverse and globalized media studies field.

Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field.

Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media.

The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope.

The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.


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