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The Pursuit of New Product Development : The Business Development Process

By: Marc Annacchino (Author)

1 in stock

Ksh 23,200.00

Format: Hardback or Cased Book

ISBN-10: 075067993X

ISBN-13: 9780750679930

Publisher: Elsevier Science & Technology

Imprint: Butterworth-Heinemann Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 22nd, 2007

Publication Status: Active

Product extent: 536 Pages

Weight: 1152.00 grams

Dimensions (height x width x thickness): 32.00 x 22.00 x 0.40 cms

Product Classification / Subject(s): Research & development management

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Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.

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