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The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

By: Steven Haines (Author)

2 in stock

Ksh 6,950.00

Format: Hardback or Cased Book

ISBN-10: 1260135233

ISBN-13: 9781260135237

Edition Number: 2

Publisher: McGraw-Hill Education

Imprint: McGraw-Hill Education

Country of Manufacture: US

Country of Publication: GB

Publication Date: Jul 4th, 2019

Publication Status: Active

Product extent: 288 Pages

Weight: 474.00 grams

Dimensions (height x width x thickness): 16.20 x 23.70 x 3.00 cms

Product Classification / Subject(s): Production & quality control management

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  • Description

  • Reviews

Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person.  Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. As you continue your career journey, you’ll be able to become a member of the exclusive product management professional community (for readers of this book) at www.sequentlearning.com/community. The Product Manager’s Survival Guide, Second Edition features brand new material, including: • A product management acumen assessment (https://survey.sequentlearning.com/s3/PMAcumen)• Action planning ideas at the end of each chapter • Techniques to earn empowerment• Tools to develop product strategies and roadmaps• Methods to deploy and release products• Metrics to assess product performance Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times. 
Advance in your product management career and create innovative products that customers love! 

Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager. 

For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person.  Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. As you continue your career journey, you’ll be able to become a member of the exclusive product management professional community (for readers of this book) at www.sequentlearning.com/community.
The Product Manager’s Survival Guide, Second Edition features brand new material, including: 

A product management acumen assessment (https://survey.sequentlearning.com/s3/PMAcumen)
Action planning ideas at the end of each chapter 
Techniques to earn empowerment
Tools to develop product strategies and roadmaps
Methods to deploy and release products
Metrics to assess product performance 

Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times. 




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