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The Platformisation of Consumer Culture : A Digital Methods Guide

By: (Author) Alessandro Caliandro , (Author) Alessandro Gandini , (Author) Guido Anselmi , (Author) Lucia Bainotti

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Ksh 21,250.00

Format: Hardback or Cased Book

ISBN-10: 9463729569

ISBN-13: 9789463729567

Series: Digital Studies

Publisher: Amsterdam University Press

Imprint: Amsterdam University Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 6th, 2024

Print length: 280 Pages

Product Classification: Internet & WWW industries
Internet: general works

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This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).

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