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The Machine Age of Customer Insight

By: Andreas Herrmann (Edited by) , Emanuel de Bellis (Edited by) , Martin Einhorn (Edited by) , Michael Loffler (Edited by) , Pia Burghartz (Edited by)

1 in stock

Ksh 7,100.00

Format: Paperback or Softback

ISBN-10: 1839096977

ISBN-13: 9781839096976

Publisher: Emerald Publishing Limited

Imprint: Emerald Publishing Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 15th, 2021

Publication Status: Active

Product extent: 240 Pages

Weight: 436.00 grams

Dimensions (height x width x thickness): 17.30 x 24.70 x 2.00 cms

Product Classification / Subject(s): Sales & marketing management
Market research

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The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.

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