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The Handbook of International Advertising Research

By: (Edited by) Hong Cheng

Extended Catalogue

Ksh 26,650.00

Format: Hardback or Cased Book

ISBN-10: 1444332376

ISBN-13: 9781444332377

Series: Handbooks in Communication and Media

Publisher: John Wiley and Sons Ltd

Imprint: Wiley-Blackwell

Country of Manufacture: MY

Country of Publication: GB

Publication Date: Mar 21st, 2014

Print length: 656 Pages

Weight: 1,146 grams

Dimensions (height x width x thickness): 18.30 x 25.40 x 3.60 cms

Product Classification: Research & information: general
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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

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