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Television and the Political Image : A Study of the Impact of Television on the 1959 General Election

By: (Author) McQuail DipPSA PhD MA Denis , (Author) Joseph Trenaman

Manufacture on Demand

Ksh 5,450.00

Format: Paperback or Softback

ISBN-10: 1032602821

ISBN-13: 9781032602820

Series: Routledge Library Editions: Broadcasting

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 4th, 2025

Print length: 294 Pages

Weight: 550 grams

Product Classification: TV & society
Elections & referenda

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Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions.

Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.


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