Successful Campus Outreach for Academic Libraries: Building Community Through Collaboration brings together a variety of ways academic libraries engage with communities. This edited volume is a resource for discovering new programming ideas and principles of effective marketing, and it will aid strategic thinking about outreach activities.
In Successful Campus Outreach for Academic Libraries: Building Community Through Collaboration , Peggy Keeran and Carrie Forbes bring together a variety of ways academic libraries are engaging with their communities through outreach, with creativity and the spirit of collaboration as major themes throughout. As a compendium of best practices, it serves as a resource for academic librarians to discover new programming ideas, to learn principles of effective marketing, and to help them think strategically and programmatically about outreach activities of all types. Topics are presented in four sections: 1.Strategic Vision and Planning2.Developing and Implementing Successful Programs3.Community Outreach: The Academic Library in the Community4.Broadening Library Outreach AudiencesPractitioners designing outreach programs and activities will benefit from learning about a diverse set of outreach practices from libraries.
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