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Strategic Storytelling : Why Some Stories Drive Your Success at Work But Others Donโ€™t

By: Anjali Sharma (Author)

19 in stock

Ksh 6,000.00

Format: Paperback or Softback

ISBN-10: 1399804731

ISBN-13: 9781399804738

Publisher: John Murray Press

Imprint: John Murray Business

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 15th, 2024

Publication Status: Active

Product extent: 256 Pages

Weight: 260.00 grams

Dimensions (height x width x thickness): 13.60 x 21.50 x 2.20 cms

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How to use storytelling to motivate people in your organisation, drive results and advance your career
In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilize people around an organizational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organization in order to stick.

Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.

A story that works on the stage doesn't work in the boardroom
A story that works in the boardroom doesn't work in a team meeting
A story that works in a team meeting doesn't work in a one-to-one conversation
A story that works in one-to-one conversation doesn't work in sales...

Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.

Get Strategic Storytelling by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Murray Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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