While searching for a proven structure the author discovered the Rule of St Benedict, whose basic ethos he transferred to efficient sales processes. The central chapter of the book offers a sales organisation which can be easily adapted for sales in all sectors.
The starting point for this book was the author’s experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict, and transferred the content of these rules to sales. At first glance the undertaking seems a little ambitious, but it does succeed in delivering convincing results and practical benefits for the streamlining of sales processes. The central chapter of the book offers a sales structure which can be easily adapted for sales in all sectors.
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