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Review of Marketing Research (Review of Marketing Research)

By: Naresh K. Malhotra (Edited by)

Manufacture on Demand

Ksh 31,650.00

Format: Hardback or Cased Book

ISBN-10: 0765613069

ISBN-13: 9780765613066

Collection / Series: Review of Marketing Research

Collection Type: Publisher collection

Publisher: Emerald Publishing Inc

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Feb 1st, 2007

Publication Status: Active

Product extent: 226 Pages

Weight: 666.00 grams

Dimensions (height x width x thickness): 24.60 x 17.40 x 1.60 cms

Product Classification / Subject(s): Market research

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  • Description

  • Reviews

Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

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