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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By: John DeVincentis (Author) , Neil Rackham (Author)

Extended Catalogue

Ksh 12,050.00

Format: Hardback or Cased Book

ISBN-10: 0071342532

ISBN-13: 9780071342537

Publisher: McGraw-Hill Education - Europe

Imprint: McGraw-Hill Professional

Country of Manufacture: US

Country of Publication: GB

Publication Date: Mar 16th, 1999

Publication Status: Active

Product extent: 320 Pages

Weight: 610.00 grams

Dimensions (height x width x thickness): 23.40 x 16.00 x 2.80 cms

Product Classification / Subject(s): Sales & marketing management

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Rethinking the Sales Force demonstrates how the successful sales force manages complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.

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