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Relationship Marketing

By: Adrian Payne (Author) , David Ballantyne (Author) , Martin Christopher (Author)

Extended Catalogue

Ksh 12,150.00

Format: Paperback or Softback

ISBN-10: 0750648392

ISBN-13: 9780750648394

Publisher: Taylor & Francis Ltd

Imprint: Butterworth-Heinemann Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 30th, 2002

Publication Status: Active

Product extent: 264 Pages

Weight: 426.00 grams

Dimensions (height x width x thickness): 23.40 x 15.60 x 1.40 cms

Product Classification / Subject(s): Business competition
Sales & marketing

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Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Get Relationship Marketing by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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