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Purple Cow : Transform Your Business by Being Remarkable

By: Seth Godin (Author)

64 in stock

Ksh 3,500.00

Format: Paperback or Softback

ISBN-10: 014101640X

ISBN-13: 9780141016405

Publisher: Penguin Books Ltd

Imprint: Penguin Books Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 27th, 2005

Publication Status: Active

Product extent: 160 Pages

Weight: 120.00 grams

Dimensions (height x width x thickness): 19.60 x 12.90 x 1.10 cms

Product Classification / Subject(s): Management & management techniques

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Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

If you enjoyed reading this, check out Seth Godin''s business classic This is Marketing.


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