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Public Relations : Concepts, Practice and Critique

By: Jacquie L'Etang (Author)

Manufacture on Demand

Ksh 13,150.00

Format: Paperback or Softback

ISBN-10: 1412930480

ISBN-13: 9781412930482

Publisher: SAGE Publications Inc

Imprint: SAGE Publications Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 21st, 2007

Publication Status: Active

Product extent: 304 Pages

Weight: 546.00 grams

Dimensions (height x width x thickness): 23.00 x 18.50 x 1.60 cms

Product Classification / Subject(s): Public relations

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  • Description

  • Reviews

This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary sources to encourage students to think critically about public relations as an occupation, to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills."
- Amanda Coady, The Hague University

"A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students."
- Chris Rushton, Sunderland University

"Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims."
- David McKie, Waikato Management School

"At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
- Julia Jahansoozi, University of Central Lancashire

This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
  • Reputation
  • Risk
  • Impression management
  • Celebrity
  • Ethics
  • Persuasion and propaganda
  • Emotional and spiritual dimensions of management
  • Promotional culture and globalization

Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

 

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