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Protecting Consumer Privacy in an Era of Rapid Change

By: Allison M Garfield (Edited by) , Samuel P Houghton (Edited by)

Extended Catalogue

Ksh 41,250.00

Format: Hardback or Cased Book

ISBN-10: 1612098487

ISBN-13: 9781612098487

Publisher: Nova Science Publishers Inc

Imprint: Nova Science Publishers Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Sep 22nd, 2011

Publication Status: Active

Product extent: 112 Pages

Weight: 304.00 grams

Dimensions (height x width x thickness): 23.10 x 15.70 x 1.30 cms

Product Classification / Subject(s): Consumerism
Business & management

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In today''s digital economy, consumer information is more important than ever. Companies are using this information in innovative ways to provide consumers with new and better products and services. Although many of these companies manage consumer information responsibly, some appear to treat it in an irresponsible or even reckless manner. And while recent announcements of privacy innovations by a range of companies are encouraging, many companies - both online and offline -- do not adequately address consumer privacy interests. This book proposes a normative framework for how companies should protect consumers'' privacy.

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