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Principles of Marketing, Global Edition

By: Gary Armstrong (Author) , Philip Kotler (Author) , Sridhar Balasubramanian (Author)

22 in stock

Ksh 21,200.00

Format: Paperback or Softback

ISBN-10: 1292449365

ISBN-13: 9781292449364

Edition Number: 19

Publisher: Pearson Education Limited

Imprint: Pearson Education Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 26th, 2023

Publication Status: Active

Product extent: 768 Pages

Weight: 1676.00 grams

Dimensions (height x width x thickness): 21.60 x 27.70 x 3.10 cms

Product Classification / Subject(s): Sales & marketing

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Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

Master the key marketing challenges and see how you can develop meaningful connections with your customers.

Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace.

Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.

Key features include:

  • Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices.
  • End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned.
  • A sample marketing plan showing you how to apply important marketing planning concepts.
  • End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations.
Also available with MyLab®Marketing

MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student.

If you would like to purchase both the physical text and MyLab®Marketing, search for:

9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText.

Package consists of:

  • 9781292449364 Principles of Marketing, Global Edition, 19th edition
  • 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing
  • 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText

MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Get Principles of Marketing, Global Edition by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Pearson Education Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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