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Podcasting in a Platform Age : From an Amateur to a Professional Medium (Bloomsbury Podcast Studies)

By: John L. Sullivan (Author)

Manufacture on Demand

Ksh 21,400.00

Format: Hardback or Cased Book

ISBN-10: 1501380702

ISBN-13: 9781501380709

Collection / Series: Bloomsbury Podcast Studies

Collection Type: Publisher collection

Publisher: Bloomsbury Publishing Plc

Imprint: Bloomsbury Academic USA

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Feb 22nd, 2024

Publication Status: Active

Product extent: 296 Pages

Weight: 490.00 grams

Dimensions (height x width x thickness): 14.50 x 22.30 x 2.40 cms

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Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.

Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form.

Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.


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