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Pandemic, New Normal and Implications on Business : 12th Annual International Research Conference of Symbiosis Institute of Management Studies (SIMSARC21) (Springer Proceedings in Business and Economics)

By: Arti Chandani (Edited by) , J. K. Nayak (Edited by) , Komal Chopra (Edited by) , Rajiv Divekar (Edited by)

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Ksh 29,650.00

Format: Hardback or Cased Book

ISBN-10: 9811948917

ISBN-13: 9789811948916

Collection / Series: Springer Proceedings in Business and Economics

Collection Type: Publisher collection

Edition statement: 2022 ed.

Publisher: Springer Verlag, Singapore

Imprint: Springer Verlag, Singapore

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 25th, 2022

Publication Status: Active

Product extent: 312 Pages

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Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on.

This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ''new normal'' which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on presenting strong research results backed by statistical analysis using different tools. There are managerial solutions to the problems being faced by businesses and firms. The presentations would throw great insights on how businesses have coped during pandemic times in a developing economy like India. 



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