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Motherhoods, Markets and Consumption : The Making of Mothers in Contemporary Western Cultures (Routledge Interpretive Marketing Research)

By: Lorna Stevens (Edited by) , Lydia Martens (Edited by) , Margaret Hogg (Edited by) , Pauline Maclaran (Edited by) , Stephanie O'Donohoe (Edited by)

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Ksh 39,250.00

Format: Hardback or Cased Book

ISBN-10: 0415516498

ISBN-13: 9780415516495

Collection / Series: Routledge Interpretive Marketing Research

Collection Type: Publisher collection

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 20th, 2013

Publication Status: Active

Product extent: 258 Pages

Weight: 566.00 grams

Dimensions (height x width x thickness): 24.20 x 15.60 x 2.10 cms

Product Classification / Subject(s): Gender studies, gender groups
Gender studies: women
Sociology: family & relationships
Sociology: work & labour
Sales & marketing

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This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women''s use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:

  • How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers

  • How particular consumer choices are bound up with women’s identities as mothers

  • The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"

Get Motherhoods, Markets and Consumption by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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