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McQuail’s Media and Mass Communication Theory

By: McQuail DipPSA PhD MA Denis (Author) , Mark Deuze (Author)

Manufacture on Demand

Ksh 41,050.00

Format: Hardback or Cased Book

ISBN-10: 1473902509

ISBN-13: 9781473902503

Edition statement: 7 Revised edition

Publisher: Sage Publications Ltd

Imprint: Sage Publications Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 23rd, 2020

Publication Status: Active

Product extent: 688 Pages

Weight: 1384.00 grams

Dimensions (height x width x thickness): 23.90 x 19.40 x 4.60 cms

Product Classification / Subject(s): Communication studies

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  • Description

  • Reviews

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science

 

"This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication

Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.

New to this edition:

  • Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
  • Discusses the ethics of media and mass communication in all chapters. 
  • Introduces a diverse and global range of voices, histories and examples from across the field.
  • Ties theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games.

This book is the benchmark for studying media and mass communication in the 21st century.

Get McQuail’s Media and Mass Communication Theory by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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