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Marketing Research with SPSS

By: Stephen Robbins (Author)

Out of stock

Ksh 21,500.00

Format: Paperback or Softback

ISBN-10: 0273703838

ISBN-13: 9780273703839

Publisher: Pearson Education Limited

Imprint: Financial Times Prentice Hall

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 10th, 2008

Publication Status: Active

Product extent: 456 Pages

Weight: 750.00 grams

Dimensions (height x width x thickness): 24.30 x 18.90 x 2.50 cms

Product Classification / Subject(s): Market research

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Suitable for undergraduate students studying marketing research. Marketing Research provides a step-by-step treatment of the major choices facing marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. 

A top author team offer a concise approach to analysing quantitative marketing research data in pracice.   

Get Marketing Research with SPSS by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Pearson Education Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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