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Marketing Management

By: Kevin Keller (Author) , Mairead Brady (Author) , Malcolm Goodman (Author) , Philip Kotler (Author) , Torben Hansen (Author)

7 in stock

Ksh 20,100.00

Format: Paperback or Softback

ISBN-10: 1292727039

ISBN-13: 9781292727035

Edition Number: 5

Publisher: Pearson Education Limited

Imprint: Pearson Education Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 12th, 2024

Publication Status: Active

Product extent: 808 Pages

Weight: 1668.00 grams

Dimensions (height x width x thickness): 21.10 x 27.50 x 3.10 cms

Product Classification / Subject(s): Sales & marketing management
Sales & marketing

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  • Description

  • Reviews

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice

A key text both for undergraduate and postgraduate programmes in Marketing Management.

An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the

5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes.

Key features of this book include:

  • A structure designed specifically to fit the way the course is taught in Europe
  • New and updated in-depth European case studies help readers bridge the gap between knowledge and practice
  • Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices
  • Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability

Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.

Get Marketing Management by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Pearson Education Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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