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Marketing in the Digital Era (New Horizons in Management Sciences)

By: Zuzana Bacikova (Edited by) , Lukasz Sulkowski (Series editor)

1 in stock

Ksh 11,450.00

Format: Hardback or Cased Book

ISBN-10: 3631745451

ISBN-13: 9783631745458

Collection / Series: New Horizons in Management Sciences

Collection Type: Publisher collection

Edition statement: New

Publisher: Peter Lang AG

Imprint: Peter Lang AG

Country of Manufacture: DE

Country of Publication: GB

Publication Date: Jun 29th, 2018

Publication Status: Active

Product extent: 172 Pages

Weight: 328.00 grams

Dimensions (height x width x thickness): 15.20 x 21.40 x 2.30 cms

Product Classification / Subject(s): Industrial / commercial art & design
Advertising & society
Business innovation
E-commerce: business aspects
Management & management techniques

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This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.

Get Marketing in the Digital Era by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Peter Lang AG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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