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Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008

By: Damianos P Sakas (Edited by) , Nikolaos Konstantopoulos (Edited by)

Extended Catalogue

Ksh 44,900.00

Format: Hardback or Cased Book

ISBN-10: 1848165099

ISBN-13: 9781848165090

Publisher: Imperial College Press

Imprint: Imperial College Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 21st, 2010

Publication Status: Active

Product extent: 640 Pages

Weight: 1072.00 grams

Dimensions (height x width x thickness): 23.30 x 16.20 x 4.10 cms

Product Classification / Subject(s): Sales & marketing management

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A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

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