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Managing Digital Transformation : Understanding the Strategic Process

By: Andreas Hinterhuber (Edited by) , Francesca Checchinato (Edited by) , Tiziano Vescovi (Edited by)

Manufacture on Demand

Ksh 41,800.00

Format: Hardback or Cased Book

ISBN-10: 036744268X

ISBN-13: 9780367442682

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 27th, 2021

Publication Status: Active

Product extent: 296 Pages

Weight: 710.00 grams

Product Classification / Subject(s): Business strategy
Research & development management
Sales & marketing
Organizational theory & behaviour

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This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits:

  • an overview on how leading companies plan and implement digital transformation

  • interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation

  • research and case studies on the digitalization of small and medium-sized companies

  • cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation

  • tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits

Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

Get Managing Digital Transformation by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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