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Managerial Economics : An Analysis of Business Issues

By: (Author) Howard Davies , (Author) Pun-Lee Lam

Extended Catalogue

Ksh 14,350.00

Format: Paperback or Softback

ISBN-10: 0273646281

ISBN-13: 9780273646280

Edition Number: 3

Publisher: Pearson Education Limited

Imprint: Pearson Education Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 9th, 2001

Print length: 560 Pages

Weight: 1,056 grams

Dimensions (height x width x thickness): 24.50 x 18.90 x 2.90 cms

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This introduction to managerial economics is designed for students with no background in theoretical economics. It sets out theoretical economic models, but recognizes that real-world managers cannot always rely on these electronic models.

Aimed at non-specialist students taking a 2nd or 3rd level (often option) one semester course in business/managerial economics. The level assumes that students have already taken an introductory business economics course. Also appropriate for MBA or DMS students.

This book provides a clear introduction to managerial economics for students who have no previous background in economic analysis and at the same time develops the analysis to a level that is appropriate for second or third year undergraduates or for postgraduate students who are taking the subject for the first time. The text shows how economic analysis can be of relevance to business decision making.


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