The acquisition and management of information is central to the operation and marketing of many organizations. In this book, an international and interdisciplinary team of leading scholars examines the attributes of knowledge acquisition and diffusion within and across service-providing organizations, using a variety of case examples.
The acquisition and management of information is central to the operation and marketing of many service-providing firms and other organizations. Their varied knowledge requirements influence approaches to organizational structure, relationships to other organizations, the location of operations, and entry into new markets. In this book, an international and interdisciplinary team of leading scholars examines the attributes of knowledge acquisition and diffusion within and across service-providing organizations. Using a variety of case examples, they pay particular attention to the processes of internationalization and the ways in which service-providing organizations affect regional economic development.
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