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Islamic Marketing and Branding : Theory and Practice

By: (Edited by) S. F. Syed Alwi , (Edited by) T. C. Melewar

Manufacture on Demand

Ksh 7,650.00

Format: Paperback or Softback

ISBN-10: 036759367X

ISBN-13: 9780367593674

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 30th, 2020

Print length: 246 Pages

Weight: 460 grams

Dimensions (height x width x thickness): 17.30 x 24.50 x 1.90 cms

Product Classification: Regional studies
Religion: general
Islam
Economics
International business

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  • Description

  • Reviews

This is a timely and topical book, aiming to give readers insight into branding and corporate marketing in the Islamic context, by enabling them to compare, contrast and comprehend how corporate-level notions such as corporate identity, corporate personality, corporate image and corporate reputations are operationalised within this framew

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter.



Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses:







  • Insights into branding and corporate marketing in the Islamic context.






  • An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets.






  • An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation.




Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.

Get Islamic Marketing and Branding by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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