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In Defense of Negativity : Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)

By: John G. Geer (Author)

Extended Catalogue

Ksh 6,850.00

Format: Paperback or Softback

ISBN-10: 0226284999

ISBN-13: 9780226284996

Collection / Series: Studies in Communication, Media, and Public Opinion

Collection Type: Publisher collection

Publisher: The University of Chicago Press

Imprint: University of Chicago Press

Country of Manufacture: US

Country of Publication: GB

Publication Date: Mar 1st, 2006

Publication Status: Active

Product extent: 218 Pages

Weight: 318.00 grams

Dimensions (height x width x thickness): 15.60 x 22.90 x 1.20 cms

Product Classification / Subject(s): Political campaigning & advertising

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Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

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