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Implementing CRM : From Technology to Knowledge (John Wiley Series in Information Systems)

By: David Finnegan (Author) , Leslie P. Willcocks (Author)

Extended Catalogue

Ksh 13,550.00

Format: Hardback or Cased Book

ISBN-10: 0470065265

ISBN-13: 9780470065266

Collection / Series: John Wiley Series in Information Systems

Collection Type: Publisher collection

Publisher: John Wiley & Sons Inc

Imprint: John Wiley & Sons Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 23rd, 2007

Publication Status: Active

Product extent: 342 Pages

Weight: 624.00 grams

Dimensions (height x width x thickness): 23.40 x 15.10 x 2.40 cms

Product Classification / Subject(s): Customer services

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Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.

Get Implementing CRM by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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