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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) (HBR's 10 Must Reads)

By: Clayton M. Christensen (Author) , Fred Reichheld (Author) , Harvard Business Review (Author) , Philip Kotler (Author) , Theodore Levitt (Author)

Out of stock

Ksh 8,300.00

Format: Hardback or Cased Book

ISBN-10: 1633694577

ISBN-13: 9781633694576

Collection / Series: HBR's 10 Must Reads

Collection Type: Publisher collection

Publisher: Harvard Business Review Press

Imprint: Harvard Business Review Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 2nd, 2013

Publication Status: Active

Weight: 240.00 grams

Product Classification / Subject(s): Sales & marketing management
Sales & marketing

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Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you’re really in
  • Create products that perform the jobs people need to get done
  • Get a bird’s-eye view of your brand’s strengths and weaknesses
  • Tap a market that’s larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

Get HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Harvard Business Review Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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