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H2H Marketing : Case Studies on Human-to-Human Marketing (Springer Business Cases)

By: Maximilian Haas (Edited by) , Philip Kotler (Edited by) , Uwe Sponholz (Edited by) , Waldemar Pfoertsch (Edited by)

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Ksh 25,100.00

Format: Hardback or Cased Book

ISBN-10: 3031223926

ISBN-13: 9783031223921

Collection / Series: Springer Business Cases

Collection Type: Publisher collection

Edition statement: 2023 ed.

Publisher: Springer International Publishing AG

Imprint: Springer International Publishing AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 20th, 2023

Publication Status: Active

Product extent: 213 Pages

Product Classification / Subject(s): Occupational & industrial psychology
Behavioural economics
Sales & marketing

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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

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