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Great Fundraising Organizations : Why and How The World's Best Charities Excel at Raising Money

By: Alan Clayton (Author)

5 in stock

Ksh 7,900.00

Format: Hardback or Cased Book

ISBN-10: 139427825X

ISBN-13: 9781394278251

Publisher: John Wiley & Sons Inc

Imprint: John Wiley & Sons Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Jan 29th, 2025

Publication Status: Active

Product extent: 288 Pages

Weight: 552.00 grams

Dimensions (height x width x thickness): 23.60 x 16.00 x 2.50 cms

Product Classification / Subject(s): Non-profitmaking organizations

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Unlock new growth opportunities by transforming your organization's approach to fundraising In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)—rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals. Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include: Evidence to explain why some non-profits dramatically grow their revenues whilst others don't. What makes leadership for a Great Fundraising Organization different. That a precise set of internal behaviours are more important in driving growth than external factors. Why some fundraising communications drive growth and why some don't. Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.

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