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Global Media : The Television Revolution in Asia

By: (Author) James D. White

Manufacture on Demand

Ksh 7,400.00

Format: Hardback or Cased Book

ISBN-10: 0415973066

ISBN-13: 9780415973069

Series: East Asia: History, Politics, Sociology and Culture

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 26th, 2005

Print length: 306 Pages

Weight: 521 grams

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Taking a comparative approach, this text examines the processes of globalization by analyzing television case histories in Japan, China and Hong Kong.

This book is about the processes of globalization, demonstrated through a comparative study of three television case histories in Asia. Also illustrated are different approaches to providing television services in the world: public service (NHK in Japan), state (CCTV in China) and commercial (STAR TV, based in Hong Kong).

Through its focus, Global Media addresses a considerable lacuna in the media studies literature, which tends to have a heavy Western bias. It provides an original addition to the literature on globalization, which is often abstract and anecdotal, in addition to making a major contribution to comparative research in Asia. Finally, it offers a thoughtful causal layered analysis, with a concluding argument in favor of public service television.


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