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Global Markets and Global Impact of Sports : SportsWorld (Sport in the Global Society – Contemporary Perspectives)

By: John Nauright (Edited by) , Sarah Zipp (Edited by)

Manufacture on Demand

Ksh 36,750.00

Format: Hardback or Cased Book

ISBN-10: 1138318442

ISBN-13: 9781138318441

Collection / Series: Sport in the Global Society – Contemporary Perspectives

Collection Type: Publisher collection

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 18th, 2018

Publication Status: Active

Product extent: 174 Pages

Weight: 486.00 grams

Dimensions (height x width x thickness): 18.20 x 25.30 x 1.30 cms

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This book is an up-to-date and wide-ranging book examining how sport impacts society, media, politics and economics around the world. It revisits globalization and sport discussions, explores theories and case studies of sport in global society. The chapters originally published in special issues in Sport in Society.

This book is a concept we use to explain the invasive and pervasive role of sport in global society and in each country around the world. From the origins of modern sports to today, sports have become more and more commercial, global, and universally understood as important parts of economies, cultures, and political debates. The 2018 thawing of relations on the Korean Peninsula, and between North Korea and the USA, can be attributed in part to the inclusive practices of the Winter Olympics; yet the Russian doping scandal and the ramifications from that suggest that a new Cold War in sport has emerged which is played out in social media as well as in diplomatic circles. Beyond the elite levels, however, sport is key to social identification and cultural capital building, and for social integration. Regardless of how we view sport, it is clear that it is a powerful social technology with the ability to transform society and influence political and economic debates.

The chapters in this book were originally published in special issues in Sport in Society.


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