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Global and Transnational Business : Strategy and Management

By: David Campbell (Author) , George Stonehouse (Author) , Jim Hamill (Author) , Tony Purdie (Author)

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Ksh 12,800.00

Format: Paperback or Softback

ISBN-10: 0470851260

ISBN-13: 9780470851265

Edition Number: 2

Publisher: John Wiley & Sons Inc

Imprint: John Wiley & Sons Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 16th, 2004

Publication Status: Active

Product extent: 496 Pages

Weight: 794.00 grams

Dimensions (height x width x thickness): 24.60 x 17.10 x 2.70 cms

Product Classification / Subject(s): Multinationals

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In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.

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