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Gauging Public Opinion (Princeton Legacy Library)

By: Hadley Cantril (Author)

1 in stock

Ksh 9,700.00

Format: Paperback or Softback

ISBN-10: 069162769X

ISBN-13: 9780691627694

Collection / Series: Princeton Legacy Library

Collection Type: Publisher collection

Publisher: Princeton University Press

Imprint: Princeton University Press

Country of Manufacture: US

Country of Publication: GB

Publication Date: Dec 8th, 2015

Publication Status: Active

Product extent: 334 Pages

Weight: 518.00 grams

Dimensions (height x width x thickness): 23.40 x 15.60 x 2.00 cms

Product Classification / Subject(s): Public opinion & polls

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This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton's Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychologists in the country. The book pioneers in stimulating

This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton''s Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychologists in the country. The book pioneers in stimulating fashion some of the many problems involved in the determination of public opinion by modern techniques.

Originally published in 1944.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.


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