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Frontiers in Product Innovation Strategy : Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future - 2023 ed.

By: (Author) Diana Derval

Extended Catalogue

Ksh 10,800.00

Format: Multiple-Item Product

ISBN-10: 3031258223

ISBN-13: 9783031258220

Edition: 2023 ed.

Series: Business Guides on the Go

Publisher: Springer International Publishing AG

Imprint: Springer International Publishing AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 25th, 2023

Print length: 118 Pages

Product Classification: Industrial / commercial art & design
Occupational & industrial psychology
Sales & marketing

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The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).

Get Frontiers in Product Innovation Strategy by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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