Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to:Use other people’s money to grow your businessEvaluate your existing businesses for franchisabilityIdentify the advantages and disadvantages of franchisingDevelop a business plan for “growth on steroids”Evaluate legal risk, obtain necessary documents, and protect intellectual propertyControl quality better than in corporate operationsCreate marketing plans and tools to attract franchisesSell franchises to the right candidates while avoiding potential problemsHelp your franchisees establish their franchise businessesCultivate the franchisee-franchisor relationshipPrepare your franchise business for an ultimate sale when it is time to exitFranchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.
Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy everfranchising.
In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.
Learn how to:
- Use other peoples money to grow your business
- Evaluate your existing businesses for franchisability
- Identify the advantages and disadvantages of franchising
- Develop a business plan for growth on steroids
- Evaluate legal risk, obtain necessary documents, and protect intellectual property
- Control quality better than in corporate operations
- Create marketing plans and tools to attract franchises
- Sell franchises to the right candidates while avoiding potential problems
- Help your franchisees establish their franchise businesses
- Cultivate the franchisee-franchisor relationship
- Prepare your franchise business for an ultimate sale when it is time to exit
Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.
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