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Evaluating Military Advertising and Recruiting : Theory and Methodology

By: (Author) and Sensory Sciences Board on Behavioral Cognitive , (Author) Committee on the Youth Population and Military Recruitment — Phase II , (Author) Division of Behavioral and Social Sciences and Education , (Author) National Research Council , (Edited by) Anne S. Mavor , (Edited by) Paul R. Sackett

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Ksh 11,000.00

Format: Hardback or Cased Book

ISBN-10: 0309091276

ISBN-13: 9780309091275

Publisher: National Academies Press

Imprint: National Academies Press

Country of Manufacture: US

Country of Publication: GB

Publication Date: Apr 15th, 2004

Print length: 206 Pages

Product Classification: Warfare & defence

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Helps the DoD improve its research on advertising and recruiting policies. This book presents a framework for evaluation that links different types of research questions to various research methodologies.

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